Every SEO Tutorial I have read tells me to include my company name in the URL, and that my company name needs to be a name that says what the company does or what service it provides. I even have a Paid SEO Expert that I use for my websites (I have 4 other websites) and he tells me to do the same. So that is what I have done. - But as the name is a little bit long, I agree with you on that, I will also own the other domain that will forward all traffic to the same website. I will probably also purchase 3 or 4 other similar domains and have them all forward to that main website.