@Volkan Caglar I'm so grateful you validated the postcard idea! I'm sure email drip campaigns work for some marketing purposes, but I really feel like we should market towards local, personal touch, community-member, and face to face. And as much as I love AI, there's nothing better than real life connections. Our first call and meeting you is an example of that! I feel like I have a new friend in Canada now! The database idea is great and that's a great use of AI. For the postcards, the jist was that I'm a local photographer with limited openings for the fall season, I'm a community member and mom, my website shows benefits to the schools, including reducing their admin work, and I'm happy to stop by and meet. For timing, on a high level, any time is a good time to market. My mentor used to tell me I need to market when I'm busy, not when I have a lull. You can also have marketing materials ready to go for when you hear of a new school opening. But I also think any time of the year is good. Maybe it's the end of the fall season, but a school just had a bad experience with a big box school in the fall and it's so raw, they're going to jump at the chance to work with you in the spring or even schedule for next fall. I've booked schools at all times of the year. Maybe a school's photographer just told them they are going to retire and they need to scramble to fill their picture day. I just looked at my schools inquiry form submissions since 2019 and they are literally at all times of the year. For marketing, I feel like done is better than best.