After some encouragement I received in this community (@Corey Bennett Boardman) I made my first Youtube video for my channel. I help consultants/coaches/online experts transform into SaaS Founders by creating a 'System as a Service'. We develop a SaaS Product that complements your Info-Product to supercharge your offer. Then we leverage it to launch a community of fans, and use feedback to evolve towards product/market fit - while staying out of development hell. I plan to build on this video style further - straight to the point, easy to follow, and (hopefully) engaging. Feel free to let me know what you think!

As many of you may know, Rian Doris is the new owner of Consulting.com. Personally, I had never heard of Rian before he was announced as the new owner. Out of curiosity, I looked him up on Youtube - and what I found was very interesting. I've linked his TedX talk where talks about productivity, and how maximizing it is actually a counter-intuitive process. I highly recommend watching it. Paraphrasing it, he talks about how he used to work 15 hour+ days, trying to be as productive as possible, but still never feeling like he was getting enough done. Waking up at 4:30AM, and going to sleep at midnight - yet still feeling like his day wasn't productive enough. He decided to put down his laptop for a rare break, and went to a conference where an expert was brought in to discuss productivity. Rian asked the speaker how he could take it to the next level - what was the missing key? The speaker told him that he had it all wrong. People like Elon Musk and Jeff Bezos are thousands of times more productive than any of us, but they have the same 24 hours in the day that we all have. So it can't be about the amount of hours we worked. It's about how productive you are with your time - not how busy you are for the whole day. So Rian left the conference, and ran an experiment where he capped his daily and weekly hours of work. He could only work 7 hours a day now, for 5 days a week. 35 hours a week of total work, and 2 days of rest. He found that after a few weeks, there were some interesting changes. The speed of his work increased - he was able to accomplish more in less time, because he knew at the end of day he had a hard stop. He became more strategic in what he worked on, because he had less time. He was also forced to confront that he cannot do it all himself, so he became better at delegating work, and deferring work by using prioritization. But what he also discovered is something called 'Flow State', which we all have experienced. It's that state where we are completely absorbed in our work, and time flows by quickly. His ability to get into that zone increased.

I build micro-SaaS applications. These are niche focused, low overhead softwares with 1-3 great features. They can be used to generate leads by offering a tech lead magnet instead of ebooks/webinars/case-studies, and evolved into a business generating 10k - 15k profit/month and beyond. I help founders/consultants/coaches bridge the gap between Info-Products and SaaS to create a 'System as a Service'. I do this by providing development, and also consulting in how to tie it together with an info-product, use feedback to evolve towards product/market fit, and stay out of development hell. So, I'm trying to figure out how I should make Youtube videos about this. Should I just record my screen, narrate over slides, and keep it extremely simple? Is there a a specific framework that works for generating good ideas, or should I just take the articles I write and turn them into videos? People in my Skool community like my articles - but I feel stuck for some reason when it comes to this video aspect. Like my videos won't be long enough, or interesting to people unless I figure XYZ out...so I'm reaching out for opinions. The answer is probably just record my damn screen and fail forwards, but I'll ask anyways lol.

Ever feel like you're not as productive as you want to be? Ever feel overwhelmed by all the productivity advice you 'should' be doing? If yes, here's what I believe are the 3 pillars of productivity. If you get these right, you can ignore the rest. 1. Sleep well 2. Prioritise well 3. Get 4hrs/day of Flow State When I look at what I've written above, it kinda looks like it was written by ChatGPT. But I can't convey how powerful having those three things as a bedrock to your productivity are. As long as you're sleeping well, doing a good job at deciding how you should spend your time, and getting solid flow state/deep work done daily... Then you're doing okay.

Dylan Jardon and Henry Belcaster have been best friends for ages. They started a podcast together, but were frustrated with how slow their growth was. Dylan decided to take a break, spend some time in isolation, and refused to come out until he had figured out the art and science of going viral. Whilst he was alone, he came up with a viral formula, and when he put it to the test, it worked! He was pretty stoked, but it could've been luck... Right? Dylan taught what he understood to Henry, and Henry started blowing up too! After hearing about this story I paid them both $20k, and they taught me everything they know about going viral. And I thought I'd share my biggest takeaways with you for free :) LESSON 1: THE VIRAL FORMULA According to "the lads", the formula for going viral is: Story X Pop Culture X Animation = Viral Blend pop culture (something that everyone knows) with a great story (something that's already viral) with high quality animation to make timeless content. But does every short need ‘Pop Culture’ in it? According to the lads, yes. They view pop culture as the jet fuel for the concepts you’d want to teach. We’re playing a different game with Shorts. People are scrolling and have no idea who you are. Hook the viewer instantly by giving them something they care about. LESSON 2: EVERGREEN > TIMELY But not all pop culture is created equal. There’s a difference between creating Timely Shorts and Evergreen Shorts. Many Shorts people make Timely content e.g. Alex Hormozi when FTX crashed: https://www.tiktok.com/@ahormozi/video/7165572368637922606 But Timely content like the news won’t be relevant in 1 month. Evergreen > trending for a few reasons: - The long tail of shorts is important. Most videos that pop take a few weeks to get going.  - Anything we create should be as relevant in 2 years as it was in the first 2 days post upload