100 Brand Owners doing $10M+ per year gathered in Dubai for the Made Men Mastermind last month. This is already one of Carl's biggest highlights of 2025, and we're not even halfway through the year! Why? Because the QUALITY of attendees was absolutely INSANE – top-level entrepreneurs from around the world in one room. The event sold out A full month in advance. Within just two weeks of announcing it, every single ticket was gone. That's why we even had to turn some people away – we literally ran out of space, and our clients and partners obviously got priority access. Here's what made this event different: - No surface-level BS or pitchfests - Deep, tactical conversations that ONLY work when everyone's at this level - Super relaxed but incredibly valuable atmosphere - Michelin Star lunch experience - Exclusive evening at Sushi Samba with panoramic views over Dubai The feedback? Mind blowing. Many attendees told Carl that it was the most valuable event they've ever attended. In this vlog Carl share some insights and behind the scenes content:

Revealing: The Unfair Advantage that allows your Competitors to scale their offers to 1000 buyers a day and steal your market share while you struggle creating an offering that brings you 100 customers a day, let alone scaling it so high that your competition has to worry about their market share And NO it’s NOT about copywriting, direct response secrets, competitor research or any stupid “$100M Offer” formula

In this video Carl shares some impressions and insights from 3 exclusive eCom events from the past summer, which very few people usually get access to. 1. Impressions from the Made Men Mastermind dinner in Budapest that Carl has hosted to bring together 40+ 8 figure founders at the same table. 2. Insights into the Elite Mastermind by Alex Fedotoff with 100+ eCom millionaires in attendance. 3. Experiences from Arian Ghotbi's main stage speach at the AW.  You'll see personal insights from Carl, CRO FAQ snippets and interviews with Alex, Arian and many more. P.S. let us know: Do you want to see more vlogs and "day in the life" insights or do you prefer the usual style of more actionable CRO content?

Carl and his team build a Cold Friendly Offer for a skincare brand in Spain that made it possible to scale the brand to over $100k/ month in profits. In this video Carl reveals the creatives, landing pages and how we build the offer. Most importantly: This is not a quick hack or a shiny new object that will be forgotten within a couple of months, but rather a timeless formula. It will not just work for a singular specific industry like skin care, but for almost every niche with a D2C offer like supplements, housing and more.

Ads are not the same as they used to be a couple of years ago. A lot of eCom founders who feel like prices and transparency get worse every year. That’s why Carl talked with Sebastian Szalinski (who is THE guy when it comes to eCom scaling with ads in Germany) about the 3 biggest levers for 2025. Most of the advice people give when it comes to questions of leverage is quite generic. Like „deeply understand your audience“ or „focus on LTV“. That always sounds easy and obvious in theory, but it lacks real life context. That’s why Carl and Sebastian share 3 major case studies, who have successfully implemented the levers they talk about in this video: