How To Get Your Business Proposal Accepted Every Time!
Is it necessary to write a proposal for customers before you begin working with them on your "productized service" or a physical product? If you do, what is your proposal's success rate? Is it more than 90%? If not, you should reconsider what your proposal should say to your potential customer. Most business owners and salespeople, understandably, focus on themselves when writing proposals. As business owners, we believe our company is fantastic. And we want to tell people how great our business is, which is a very noble thing to do, but from the perspective of a potential customer or client, they're not so interested in our business, our credentials, what awards we've won, what certificates we have, and how long we've been in business, especially if you've already had an initial discovery meeting with them. They want to know if you understand them. Do you understand the issues? Where are they doing business? They want to know that you understand their business or problems and can demonstrate that you have a solution for them. So, what constitutes an effective proposal? An effective proposal includes using a good template and demonstrating that you understand the issues. So, after having an initial discovery meeting with a potential new client and asking them questions about what's important to them. What are the problems they're having? What do they require help with? What are their desired outcomes and objectives? And then, when putting together a proposal, it's critical to basically throw back or incorporate those words. So, as they read the proposal, they think, Yes, this is fantastic. You understand both me and the business. So, while we want to write about ourselves, the client wants to read about themselves, which has a lot to do with our brain's original reptilian part. It's very me-centered and we focus, so that's what we need to focus on to catch their attention and demonstrate that we truly understand what they want. My suggestion is to keep your proposal to two pages. So it's really short and succinct, but it just shows the person you're pitching to that okay, yep. You're going over all of the points, you understand everything I need, and it makes it very easy for them to decide that yes, they do want to work with you.