rishabh here, i run a small ai automation agency. confession: for two years i treated building funnels like a hobby. new page, new lead magnet, new hook, every weekend. meanwhile my old funnels were leaking silently. a thank-you page that never fired the pixel. an opt-in tag that stopped applying so leads fell out of the sequence. a webinar replay link that 404'd for nine days. nobody emailed me about any of it because broken things don't send complaints, they just stop converting. this month i changed the routine. every morning my ai assistant walks the funnel for me: opens each step like a visitor, checks the opt-in rate per step, flags whichever step is bleeding people, and drafts the fix before i've even made coffee. last week it caught a form whose success state was misfiring, so half my new leads never entered the follow-up. ten minutes to fix once i could actually see it. new funnels are exciting. maintained funnels pay rent. if you haven't looked at step 2 of your funnel in a month, that's usually where the money goes quiet.