Regarding turning the conversation towards real estate, I don't. Hopefully most people in my sphere know what I do - if not, shame on me. I genuinely try to get to know them better & find out what's going on in their lives. Not only is this staying true to who I am, it also gives me non-salesy ways to check in on them and to hopefully, stay top-of-mind. I don't want to be the person others avoid because I always bring up real estate. Some easy ways to check in are voice texting or texting & commenting on their social media posts.