This community helps you understand what Skool is, how the platform works, and stay up to date with platform changes that affect how people use it. Sometimes I will highlight Skool communities that are worth checking out. These are shared as real examples of how people are using the platform and what different types of communities can look like in practice. So What is Skool? Skool is a community platform where people can discover or create communities. People use Skool to run communities that include content, discussions, events, and memberships in one place. Inside the Classroom, you will find three main resources: Skool Basics This walks through what Skool is, what Skoolers is, and how the Skool Games work. Skool Build Template This is a practical starter kit you get free access to just by joining the community. The build template includes a checklist, a questionnaire to help you think through your idea, and Canva templates you can use to set things up visually. Skool Clarity Call Feedback Real responses from community members about their ideas and the clarity they gained from clarity calls. This is something I recommend community owners do for their own members when starting out, no matter what their community is about. You can see what others have to say by joining the community for free. What will the content in here look like? You will see: - Resources and templates you can use. - Our latest Skool videos and podcast episodes. - Highlighted communities that are worth checking out. - Posts about new Skool features and platform changes. - Breakdowns of how different Skool communities are structured and what is working.

Skool Stories is back on the Skool Stories YouTube channel and this return episode sets the tone for what is coming next. @Matthew Thompson and Evelyn Weiss sit down with Andrew Kirby and Claire Quinn to walk through how Skool started for them, what happened before Skool even existed, and how they ended up working at Skool today. Andrew talks about starting as a customer in Sam Ovens’ previous company and mastermind, watching Sam pivot to Skool, and investing when nobody really knew what Skool was yet. He explains how he ended up as one of the first investors, launched the first free Skool community for “synthesizers” who love to learn and teach, and later helped big creators bring their people into Skool. He walks through the full Hamza story from the original “why self improvement YouTubers are lying to you” video, to Hamza using his dopamine detox Reddit to get early subscribers, to the Loom plan that helped Hamza go from about twenty thousand a month to two hundred thousand a month in roughly thirty days with a Skool launch. Claire talks about starting as a nurse in a major trauma unit during covid, getting pushed into full responsibility early, and eventually hitting a point where she could not keep going at that pace. She explains how she moved into online work, took a Twitter job with Tiago Forte, helped launch Building a Second Brain, and then over time found her place at Skool as executive assistant, quietly running a lot of the details behind events and day to day operations. What makes this episode special is how candid it is. You get to see the messy middle. The unexpected turns. The exact moments where their lives and Skool crossed paths in a way neither of them planned. If you want a true inside look at Skool’s rise and what is coming next for creators, members, and the platform itself, you will want to watch this entire episode from start to finish.

EDIT: To honor the privacy of everyone, I'm cleaning the community up first. It takes a bit of time to do so, but I'm about 1/2 way there. I want to give everyone plenty of time and transparency around an upcoming change. Starting December 1, this group will shift to a public setting. This means anything posted inside will be viewable to anyone, so please take time now to remove or edit anything you would not want visible publicly. This is also your chance to post about your community while I still have posting open for members. After December 1, only commenting will be available. There may be a name change as well. Still undecided on that. If being part of a public space no longer feels aligned for you, this also gives you time to leave without pressure. No hard feelings whatsoever. This decision connects directly to how I recommend using Skool. A free public community supports SEO and AI discoverability, which helps the right people find practical guidance when they need it most. From there, they can choose to go deeper through paid or tiered communities. What you will continue to see here is focused, practical content that breaks down Skool features, community building strategies, announcements, and new updates in a way that supports you in making smarter decisions for your own community. The goal is for you to clearly understand what to do and why it matters for your growth and visibility. There will also be special things I do here for my paid members (yes, there is a paid community, but that is getting some changes as well.. which is why it's hidden from my profile til changes are made), such as featuring their communities under specific circumstances, while still keeping this space valuable and educational for everyone. Why now? Things shifted when I became a Skoolers moderator. My goal is to make learning more open and more accessible so more people can build stronger communities, avoid common missteps, and feel more confident navigating this platform.

I've seen a lot of people in Skoolers mention they've come from either the Hormozi launch or from seeing the Meta ads.. I want to know where you guys first heard about Skool?? Was it a creator/community owner? Hormozi?? Ads???

Part of the magic of creating on Skool is that you can get some members from Discovery! They talked about it on the Skool News that became lesson 6 for Skool 101. And if you're not getting members yet, then it's important you optimize these things: - Your Group Cover Photo. (People are very visual buyers) - Catchy Group Description. (Should make them go hmm I want this and need to know more.) Then your About Page comes into play. Skool is GROWING and not just the amount of community owners, but also in how many users. Which means more on Discovery.. and you know what that means.. more chances for your community to be seen! I thought it'd be fun for everyone to guess how many users are on the platform right now, so vote below and then you can use this comment from Sam as the answer key. If you feel like sharing what you're doing below to optimize for more views, then drop it below! It might help someone else change their game. 🫶