A lot of appliance business owners think they need more calls. Sometimes they do. But more calls will not fix a business that has no structure. If every decision still runs through you, if pricing changes depending on the day, if technicians are doing things their own way, if the phone is answered differently every time, and if you have no clear numbers telling you what is actually happening, then adding more volume can make the business harder to control. Growth does not begin with more. It begins with clarity. You need to know what a profitable service call looks like. You need to know what your technicians should produce. You need to know what gets measured every week. You need a sales process that can be taught. You need systems that still work when you are not standing in the middle of them. That is the shift. You stop building a job that depends on you and start building a company that can carry weight without you. The appliance repair industry has plenty of opportunity. The question is whether your business is structured well enough to capture it. That is the work we are doing inside Appliance Business Academy.

You hired a technician to take work off your plate. So why are they still calling you from almost every job? Sometimes the technician is the problem. Sometimes those calls are showing you that the business never transferred the rules, authority, judgment, or training they need to operate independently. In the new video, I break down five reasons this happens and a simple seven day audit you can use to find the real dependency. Watch the full video and see what your technician’s calls may actually be telling you. https://youtu.be/YRQpktO9dr8?is=YOd_EFJI0pvNT6hh

One fascinating fact about Benjamin Franklin is that he spent decades deliberately trying to engineer his own character. When Franklin was in his twenties, he created a personal system built around 13 virtues that he believed would help him become a better man. They included temperance, silence, order, resolution, frugality, industry, sincerity, justice, moderation, cleanliness, tranquility, chastity, and humility. Rather than simply writing these down as ideals, Franklin turned them into a behavioral tracking system. He created a small book containing a chart with the seven days of the week across the top and his 13 virtues down the side. Each day, he would examine his behavior and place a mark beside a virtue whenever he believed he had violated it. His objective was to eventually move through the week without accumulating marks. What makes the system particularly interesting is that Franklin did not attempt to perfect all 13 virtues simultaneously. He concentrated primarily on one virtue at a time while continuing to monitor the others. He would spend a week giving special attention to the first virtue, then move to the next, eventually completing a full cycle through all 13. He intended to repeat the cycle several times throughout the year. Franklin later admitted that the system did not make him morally perfect. In fact, he wrote that he was surprised by how many faults he discovered in himself once he began paying close attention to his behavior. He also struggled particularly with his virtue of “Order,” because the unpredictable nature of his business and daily responsibilities made rigid scheduling difficult. Yet Franklin considered the experiment enormously valuable. He believed that even though he never achieved the perfection he originally sought, the attempt itself made him a better and happier man. There is something remarkably modern about a man born in 1706 essentially creating his own habit tracker. Nearly three centuries before smartphones, streak counters, productivity applications, and 90-day challenges, Benjamin Franklin had already discovered a principle we continue rediscovering today: deciding who you want to become is only the beginning. You then have to identify the behaviors associated with that person, perform them repeatedly, measure whether you actually performed them, and continue long enough for those behaviors to begin shaping your character. Franklin was not simply tracking what he accomplished. He was tracking who he was becoming.

Don’t forget, I have the Reach Out Revenue System available as a module This is the exact system I used to help acquire access to more than 50,000 doors by learning how to identify the right customers, reach out to them, start conversations, build relationships, and turn those relationships into revenue. All the scripts, practice material everything is ready for your team. If gaining more customers is something you’re struggling with right now, go through the Reach Out Revenue System. The goal isn’t just to give you another marketing tactic rather to help you understand the process of customer acquisition well enough that you can deliberately go out and create more opportunities for your business instead of sitting around waiting for the phone to ring. The better you become at acquiring the right customers, the more control you have over how much your business can grow and ultimately earn. Go check out the Reach Out Revenue System inside the group and start putting it to work. Plus the add on services that made me a quarter million dollars last year are in there. Exact scripts and role plays we use.

Enjoyed zoom call with Ray. Received actionable feedback and a chance to evaluate my business. Since the meeting, I have reduced my working days from 5 to 3, and based on the numbers, I need to complete 14 jobs a month to reach my monthly income goals. Before, I humbly admit I was just running around like every day was a 4th and 1 play. Now there is additional clarity and a focused effort understand and manage the numbers/data. Not where we want to eventually be, but making forward progress to getting out of the truck.