This is the most under-appreciated aspect of social media. As an individual or a business, social media is one of the highest-leverage plays you can make. A single piece of content can reach a huge amount of people. You can share with them your mission, thoughts or business. “Who" it is on the other end of the screen might just surprise you, they could end up being a very important partner or viewer for you moving forward. X is particularly amazing for this, but this occurs on all platforms. Elon followed me on X after I made some content supporting him during his political era for Farzad. He’s also been an amazing supporter of the Farzad project. For that we are thankful, but he only supported because of the value that we've given to the marketplace. There is no free lunch. Every so often I/we get a really cool interaction like this recent repost. Previously, Elon also pinned one of Farzad's videos that we made for him to the top of his X profile, which also had my name tagged in it. That was pretty cool, you can see it pinned on my profile. Hopefully this little nugget inspires you to make some cool content today!