Michele, great question, and the timing is perfect because you are building a brand, not just a product. AI is brilliant for speed, but the original tools show you the market's raw language. YouTube comments, Amazon reviews, Reddit threads. That is where your future customers describe their pain in their own words, and those exact phrases become your headlines and hooks. AI summarizes, but real people confess. So use AI to organize and find patterns, but read the raw sources yourself for an hour a week. What niche is the new brand in?