Hi I am Rachel I’m a licensed loctician, content creator, and coach. I help women start and grow profitable home-based beauty businesses using a simple strategy and real-life support. My Goal is to build out my full Purple Butterfly ecosystem — from my beauty business trainings to my digital products — and help more women create freedom from home.

@Jennifer Murchison The Types of Freedom Women Say a Home-Based Beauty Business Gives Them 1. Time Freedom Not the “I work two hours and make a million dollars” fantasy — the real kind: - creating their own schedule - being home for their kids - working when they feel most energized - not missing birthdays, school events, or quiet mornings It’s the freedom to live life without begging a boss for permission. 2. Income Freedom Not “rich,” but in control. They love that they can: - raise prices when they’ve outgrown old ones - take more clients when money’s tight - add services when they feel led - scale their income on their own terms It’s empowering for them to know their income isn’t capped by someone else. 3. Creative Freedom This one is big for beauty pros. They get to: - build a brand that reflects who they are - choose services they love - create an experience that feels warm and personal - avoid toxic salon environments They want their space — even if it’s a corner of their home — to reflect their artistry. 4. Emotional & Identity Freedom A home-based beauty business lets them breathe in ways traditional work doesn't. They often mention: - less stress - being able to work in a peaceful environment - feeling safe - feeling like they’re building something that actually reflects who God says they are -