I listened to @Melitta Campbell's session on Client attraction mindset which was loaded with lots of new perspectives. I got challenged to not only focus on my mindset but seek to understand the conversation in my dream client's journey. Could this be the reason why my pitches have not been that productive 😋? Being a behavoural scientist endowed with good research skills, I have always prioritised the client's socio-demographics ahead of any behaviour change interventions but lo! and behold, this segmentation may not be useful after all. Moving forward, I am pretty excited to explore the STEAR technique to influence my social media posts.

Congratulations @Myrto Zehnder and @Sally Cowan !

I have a chance to listen to the first 3 speakers and they were all fantastic, clearly on top of their subject matter. @Ian Brodie am excited about the email toolkit gearing up to deploy it right away! I also took the challenge on creativity which I realized is not about inspiration but preparedness!! @Becci McEvoy your unpacking of opportunities with social media was insightful, how exciting to learn that I can up my business visibility through several media options though not all of them may be appropriate. I would however wish to be guided more on the Masterclass approach. And the Speaker who tackled branding ( can't recall the name) did am amazing job to help me realize that there are different stages of one's business and the respective priority and focus areas. Truth be told, I have been haphazard in terms of deploying the appropriate strategies. She made me see that the reason am struggling in my business is the fact that I didn't spend time on proof of concept for my venture. Looking forward to today's sessions!

@Melitta Campbell Thank you! Unfirtunately I missed day 2 due to unforeseen circumstances but will listen in to the recordings.