Skip the bio. Skip the credentials. Skip “I’m a [title] who helps [vague people] achieve [vague thing].” We don’t need your LinkedIn summary. We need to know who you actually are in here. Answer these three things: 1. What do you do - stripped version. Not the polished elevator pitch. The real one. The claim you’ve been softening. 2. What finally made you stop playing nice. The moment. The client. The room that went quiet when you spoke your actual opinion. The thing that happened that made you think - I’m done performing this. 3. What are you building right now. Not the vision board version. The actual thing you’re working on this month. That’s it. No paragraphs of backstory. No apologizing for where you are. No “I’m still figuring it out” as a way to pre-apologize for having opinions before you’ve proven yourself to us. You wouldn’t be here if you hadn’t already figured out enough. I’ll go first. I’m Becky. I build businesses and I’ve been doing it since 2008. I help coaches and consultants extract the methodology they’ve been running on instinct and make it something they can name, own and sell. What finally made me stop playing nice: realizing that being reasonable was costing me more than being difficult ever had. What I’m building right now: this. Your turn.