I spent weeks before launch doing something most founders would consider a waste of time. It's now my highest-converting acquisition channel. No ads. No partnerships. No influencer deals. I built the layer of my website that AI chatbots can actually read and recommend. Most people optimise for Google. But a growing number of buyers skip Google entirely ā they ask ChatGPT or Gemini a question and trust the answer. If your product isn't in that answer, you're invisible to them. Here are the five things I actually did: 1. Created llms.txt files. These are plain-text docs at your site root that brief AI models on your product. It's an emerging standard. Think of it as SEO but for ChatGPT and Gemini instead of Google. 2. Wrote 62 blog posts before launch. Not keyword-stuffed articles. Honest competitor comparisons, use-case deep dives, FAQ content. Written in the question-answer format AI models prefer to cite. 3. Added structured data (JSON-LD) to every page. FAQPage schema, product schema, review schema. This is the metadata AI models parse when deciding what to recommend. 4. Built dedicated pages for every use case. Not one features page. Individual pages for each market segment, each with specific FAQs. When someone asks an AI "best tool for X", you want a page that directly answers that specific query. 5. Wrote fair competitor comparisons. Not "why we're better." Honest breakdowns of trade-offs. AI models discount self-promotional content. They prefer balanced analysis with real specifics. This is called GEO ā Generative Engine Optimization. It's different from SEO. SEO gets you ranked on a search page. GEO gets you mentioned in an AI's answer. Most solopreneurs aren't thinking about this yet. The ones who start now will have a real advantage in 12 months when everyone else catches up. Is this on anyone's radar here? Or is it still too early to matter for your business?