Welcome to the B2B GTM Marketing ROI Lab—your invite-only systems lab for scaling B2B revenue with investor-grade metrics, not hype. I’m Your Phil Ruttens, fractional CMO at RUTTENS+ with 25 years in B2B marketing strategy, GTM optimization, and revenue growth for PE/VC-backed firms ($5M-$100M ARR). From Accenture & EY to Tyk, cleverbridge, Iron Mountain, World Courier, Mollie, Puilaetco bank, Vodafone & many more SMEs and interim C-suite roles, I’ve helped founders, operating partners, VPs/CMOs, CROs/CFOs fix CAC/LTV leaks, align sales-marketing, and build board-ready dashboards. Why this community? You’re busy scaling under investor pressure. This lab delivers practical frameworks, templates, and case studies to boost marketing ROI fast—weekly office hours, Monday templates (CAC trackers, ICP playbooks, AI ROI calculators), bi-weekly videos (“Cut CAC 40% in 90 days”). Free Founding tier (50 slots): hours + templates. $99/mo Private: +videos, library, priority Q&A, optional 1-1 coaching. Drop your top GTM challenge below—let’s audit it live next week. Who’s in? 🚀