In this week's episode with Koston Williams he talks about how he STOPPED using a VSL (video sales letter) on this About Page. The reason he did this was because his audience is plumbers who often have a sceptical view of online education. This is a market who might be nervous of wasting money on programs that don't work, or even getting scammed. Another way that Koston overcame this was by offering a 7-Day free trial (which I haven't seen many communities using, often because people are afraid of bots and scammers taking advantage of it). So my question to you is this: 👉 How sceptical is your market?