Jake, great questions. I’ll answer 2) From my perspective, both as a marketing graduate and a promoter with two event brands, buying engagement is a self-inflicted wound. When I’m booking talent, I look for genuine influence. It’s a major red flag to see an artist with 50k followers but only 50 likes and a handful of comments. I’d much rather book a smaller artist with a loyal, active community than someone with inflated numbers and zero engagement. In this industry, real connection carries more weight than fake vanity metrics.