We talk endlessly about logos, websites, colours, fonts, SEO and content strategy — but what about the face sitting next to all of it? For solopreneurs especially, you are often part of the brand. Before someone reads your website, watches your video or buys from you, they may already have formed an impression from one tiny profile photo. So I’m curious: how much does a profile photo really matter? Have you ever changed yours and noticed a difference in engagement, credibility or the way people responded to you? Do you think a polished professional headshot builds more trust, or can it actually make someone look too corporate and less approachable? What about casual photos, branded portraits, illustrations or AI-generated images? And here’s the question I’m most interested in: Should your profile photo look like the real everyday you — or the version of you that best represents your brand? I’d love to hear from anyone who has actually tested this rather than simply following the usual “use a professional headshot” advice. I’m currently working on my own branding, so any experiences, advice, comments or lessons you’ve learned would be genuinely helpful to me. 🥰

I’d love to hear from the parents, grandparents, teachers and children’s authors in this community: what types of activity books do the children in your life enjoy most? 🤔 Do they prefer colouring, puzzles, mazes, word searches, spot-the-difference challenges, drawing prompts, stickers, quizzes, educational games or story-based activities? I’m especially interested in understanding why certain activities hold their attention. Is it the sense of achievement, the opportunity to be creative, the challenge, the characters or simply that the activities are fun? Please share the child’s age as well, as preferences can vary considerably between age groups. Your real-life experiences would be incredibly helpful to me as I develop future children’s activity books. 😊

If you came here from the new YouTube video, this is the thing I told you about. Ten steps to take the audience you already have and turn it into a room that pays you. The about page template I filled in on screen is in there too, at the end of Step 1. Fill in the brackets, get your page live. https://docs.google.com/document/d/1CrQiPcnvRyupu6z9Sm7vWi-k2QWJ84LseXSx4eHSvjU/edit?usp=sharing It's free. Nothing to buy, nothing to opt into. You're already in. Fair warning on what's not in it. Nothing about building an audience, going viral, running ads, or learning a funnel. It's written for people who already have the audience and never turned it on. If that's not you yet, it'll still make sense. It just won't be urgent. And if you've been in PYOB a while and still haven't opened a room, this is your week. You've read enough. Then do one thing for me. Comment below with where you are right now: 1. Haven't opened a room yet 2. Room is open, nobody's paying 3. Room is open and people are paying Just the number is fine. Brian P.S. Room = Skool Community

Are you using Claude? And how do you use Claude? Do you work with Claude code in the terminal? Are you using Claude.ai which is the browser version? Are you using the Claude app?

Last Friday I ran a live workshop on what to charge. About 20 people were in the room. Every single one was undercharging. And there's a very common reason as to why. I recorded a condensed version and put it on YouTube. Here's what's in it. The screen discount. There's a number you'd quote in person without blinking. Put that same skill on a screen and it falls off a cliff. Eighty percent, sometimes more. Same brain, same years, same you. The three reasons you did it. You price with your own wallet. You price your effort instead of their result. And you move the goal post every single time proof shows up. The study that will change your mind. Same energy drink for everyone, only the price changed. Full price group solved 9.5 puzzles. Discount group solved 7.7. Your discount is making the person who bought from you get a worse result. Then the fix. Three moves. One of them takes ten minutes and you can do it today. Watch it, then drop two numbers in the comments. What you'd charge in real life, and what you charge online. That gap is the whole video.