Paul Dittus

I'm here for the cat pictures. So true though. Knowing who your audience is and what their biggest struggle is crucial. One of my favorite questions on a discovery call is "What is your biggest struggle/roadblock to reaching {insert desired result}?"

Jeffrey Buoncristiano

Oct '24 •

⭐️ Wins

10% more sign ups.

a few weeks ago I talked about my deliberate tactic to convert more from my about page. I'm still testing. tried one thing for a week, didn't work. but then I went back to what was working and removed ANOTHER 2 lines. ran about 2.5 weeks This increased conversion by 10% for my free group. "Minimalism always wins in the end." ~ me

New comment Oct '24

Paul Dittus

2 likes • Oct '24

Wow. I would be curious to know if there has been a study on copy length and how it impacts conversions. Love the real life example.

Paul Dittus

1 like • Oct '24

@Anita Kozlowski Thanks for sharing Anita! Super helpful.

Jeffrey Buoncristiano

Sep '24 •

👍 News

📈 21.43% Conversion Rate

In my personal community, I got my conversion rate from 3% to 15% to 21% with one little change. ⤵ I deleted shit from the about write-up. every time I deleted something, it went up. I've been doing tests for a month now. This has created a consistent increase. Try removing something from your about page. If you're looking for personalized help with your About page, you might want to join CAPTIVATE CLIENTS. We help you get more clients, refine your offer, and oh yeah.. give you the software to run your whole business from automations to emails to websites. P.S. CLIENTS price will be increasing in the future. so get in now to hold this pricing!

New comment Oct '24