I agree today technology plays a big role in learning which one will fit best for their sales models. In the nonprofit world, a better part of this challenge which involves health is complicated by HIPPA compliance, data breaches, etc. If technology is unreliable, fails the user-friendly category, not only will you scare potential clients away, but you will also struggle with the internal side of the house in the sense that you cannot enter data, run reports, etc. Oh, let’s not forget those who have yet to understand said technology. The younger generation tends to adapt more quickly than the older generation. Then there is the cost factor. Free is tempting … you get what you ‘pay’ for… you need the technology to grow with you so you dont have to change it up all the time. There is no one size fits all category!