11 August: Build Your Sales Plan Register for Webinar Wanting more sales is not a sales plan. A useful plan must define the target, the market, the activity required and who is responsible for delivering it. In this session, we will break sales planning into practical decisions that an MSP owner can make and manage. You will learn how to set realistic revenue goals, calculate the number of opportunities required and identify the prospecting activity needed to create them. We will also look at resources, timescales, responsibilities and measures. You will leave with the foundations of a simple sales plan that can guide weekly activity and management decisions. 18 August: Create Your Sales Story Register for Webinar Most MSPs describe themselves using the same claims: reliable, proactive, trusted and customer-focused. These statements are difficult to prove and give prospects little reason to choose one provider over another. In this session, we will look at how to create a clear sales story based on the clients you serve, the problems you solve and the value you deliver. You will learn how to explain what makes your MSP relevant and different without relying on jargon or exaggerated marketing language. You will leave with a stronger structure for conversations, emails, proposals, website copy and other sales material. 25 August: Build Your Pipeline Register for Webinar A pipeline should show where future revenue is likely to come from. Too often, it becomes a list of old conversations, vague possibilities and opportunities that have not moved for months. In this session, we will look at how to build a pipeline from your niche, sales plan and sales story. You will learn how to identify target accounts, create prospecting activity, define meaningful sales stages and decide what qualifies as a genuine opportunity. We will also cover next actions, pipeline value and regular reviews. You will leave with a practical structure for creating and managing a healthier sales pipeline.

I was meant to run a live session on this last week. Wessex Internet had other plans. Internet dropped hours before we went live. So we are running it this week instead. Beyond Referrals: 5 Things Your MSP Must Decide Before Sales Work This is the first in a series where I break down the real blockers stopping MSPs from building repeatable sales. In this session, I cover why referrals feel safe but keep you stuck, the five decisions most MSP owners skip, and what to have in place before your first sales hire. 📅 Friday 10th July 10.00am BST 🔗 https://meeting.sellerly.co.uk/meeting/register?sessionId=1252138337%E2%80%8B

Before sales works, the groundwork has to be in place. This first 30-minute webinar introduces a new series for MSP owners who want to win more clients, but need to understand what has to be fixed before sales activity becomes consistent, repeatable, and successful. In this opening session, we’ll set the scene and give an overview of five of the key things your MSP needs in place before you invest more time, money, or effort into sales. We’ll look at why many MSPs struggle to turn effort into results, why referrals eventually slow down, and why simply doing more marketing, more outbound, or hiring a salesperson rarely solves the real problem on its own. This session is not a deep dive. It is the starting point for the series. You’ll leave with a clearer view of the foundations that need to be in place before sales starts to work properly, and what we’ll be covering in more detail in the webinars that follow. 30 minutes. Five key areas. The starting point for getting your MSP ready to sell. https://meeting.sellerly.co.uk/meeting/register?sessionId=1287740977