clicks Are Coming In, But Sales Aren’t Could It Be Something Subtle?
Hey Everyone 👋 I’ve been running ads for my new product for the past 3 weeks, and I’m seeing a lot of clicks, but the conversion rate is painfully low less than 5%. I’ve tried everything I can think of: adjusting the price, updating the images, rewriting the description, even experimenting with different keywords. I even ran some split tests on my ad creatives, but nothing seems to significantly improve sales. I’m starting to wonder if the issue isn’t just the product page itself. Could it be that my audience targeting is off? Or maybe it’s something more subtle, like the way people perceive my brand? It’s frustrating because I know there’s traffic coming in, but very few of those visitors are actually buying, and I can’t help but feel like I’m missing a bigger piece of the puzzle. I’ve also noticed that some of my competitors with similar products seem to convert at much higher rates, even though their listings aren’t drastically different from mine. That makes me thinkmaybe there’s something about trust signals, social proof, or even fulfillment reliability that I’m not paying enough attention to. I’d love to hear from those of you who have faced the same challenge. What did you do to increase conversions when traffic was there but sales weren’t? Are there overlooked factors that most sellers ignore? Any insights or strategies would be massively appreciated. Even if it’s something non-obvious, like shipping reliability, reviews, or brand presentation, I want to know what’s really making the difference.