Last week on coaching, we were talking through the idea of direct CTA posts and whether, when someone drops a keyword, we should just give them the thing right away or actually slow down and have a conversation first. And I want to update my thinking. Iâm learning right now from a top enroller in her company in Australia and New Zealand, and even she tested the whole âdrop a keyword and send the link with no contextâ approach. It didnât work. And I think that matters to share with you. Because if someone at that level has already tested it and found that it doesnât convert well, thatâs worth paying attention to. What she has found works better is leading with connection. Leading with conversation. Making sure itâs actually a fit. Not assuming that just because someone engaged with a post, theyâre automatically ready for the next step. Why? Because people do not want to feel processed. They want to feel seen. They want to feel like thereâs an actual human on the other side of the screen. And especially in the kind of businesses weâre building, relationship still matters. So for those of you who were on coaching last week, Iâm going to sing a different tune here: Have the conversation. If someone drops the keyword on a direct CTA post, donât skip straight to the link or the cart or the pitch. Start the conversation. Connect. Ask. Qualify. Make sure itâs a fit. That doesnât mean make it weird. Or drag it out and overcomplicate it. It just means we donât bypass the relationship part in the name of speed. And I also want to say this because I think itâs important for all of you to hear: You are allowed to test things. You are allowed to try strategies. You are allowed to believe something will work and then realize it doesnât. And when that happens, you are allowed to adjust. This is what it looks like to grow in business. You test. You learn. You refine. You get better. So yes, Iâm updating my stance. And I think thatâs a good thing. We are not here to cling to methods just because we said them out loud once.