Running Meta Ads isn't just about getting clicks it's about turning those clicks into paying customers. Here are three mistakes I see most often: • Sending traffic to an unoptimized landing page, Even the best ad can't fix a page that doesn't build trust or make buying easy. • Targeting too broadly or too narrowly, Finding the right audience balance is key to improving performance. • Ignoring retargeting campaigns Many visitors won't buy on their first visit. Retargeting helps bring interested shoppers back to complete their purchase. Small improvements in these areas can make a noticeable difference in your return on ad spend. What's the biggest challenge you're facing with Meta Ads right now?