#Step 2: Creating Your BIG IDEA. (Most Important) @Josh Forti Market: People with skills or are knowledgeable in certain areas that would like to start earning income selling what they know through information products/courses/workshops Current Things: 1. They are not taught properly on what to teach and how to teach it so that their participants/users would get results 2. They don't know how to attract people to their 'thing' 3. They don't know how to sell it How Do You View/Do Things Differently: I would lay it out for them through a step-by-step actionable plan from picking the ONE thing they're good at/knowledgeable at to making their first sale Refine Your Big Idea: An online workshop that delivers the step-by-step actionable plan to create and sell their thing in the next 30 days