Starting with The Lean Startup by Eric Ries. One thing that’s already standing out is this: The goal isn’t to build a product. The goal is to learn what customers actually value as quickly as possible. That hit home because I’ve been spending the last couple of months interviewing beauty and wellness business owners, trying to understand their real problems instead of assuming I already know the answers. So here’s a question for everyone: What’s one lesson you’ve learned the hard way about building a business? It could be about marketing, pricing, customers, systems, mindset, anything. I’d love to hear your biggest takeaway. 👇