@Mo Wright That breakdown really highlights how much stack overlap matters more than individual tool quality—especially when pricing muddies the water. Sounds like convenience plus coverage won over “best-in-class.” When you look back, was there a specific moment where Apollo/FindyMail felt redundant, or was it more a slow realization over time?

@Mo Wright That’s a great example of how the “best” tool only becomes obvious once you’re actually forced to run a real campaign. It sounds like the stack kind of collapsed into place once overlap and friction became visible. Looking back, do you think you’d still have reached the same setup without starting with Apollo first, or did that comparison step matter?