For us the avoided channel was simply showing up in communities and comment sections day after day. Building a feature has a clear finish line and a little dopamine hit at the end; posting where your buyers already hang out has no finish line, feels slow, and every reply carries a small risk of being ignored, so we kept polishing the product instead. What changed it was treating distribution like a build task with its own backlog and a daily minimum (a set number of genuine comments and conversations) rather than waiting to feel ready. The reframe that stuck for me: distribution compounds the same way good code does, it just pays out later, so the real mistake is starting it after launch instead of before. And the channel you are avoiding is usually the one closest to your actual buyers, which is exactly why it feels uncomfortable.