One thing no one told me about writing cold emails The more absurd you can make the opening, the better This is a cold email I wrote for my friend's recruitment agency at 3am once Half of the email opens replied saying it was funny (debatable) Half of those replies closed 🫳

For every genius idea you think you have, 100+ people are trying to build the same thing. And with AI, the barrier to entry is essentially 0. Now, the companies that win the most are the ones with compelling online voices. At the earliest stage - when everyone's MVP was built in 2 months - marketing and distribution is the moat. You could have the best product in the world. If no one knows about it, it means nothing.