I am actually selecting the creative strategist that will be full time in the agency (is our first full time hire), and i found two different profiles: Person between 26-30 that has +5-6 years of experience in brands creative teams (making a very similar process to our new delivery process), a slightly more closed person but with good communication fluency and better organization/quality of work. The salary would be 20% higher than the second option (not a problem for me). Person between 20-26 that has 1-2 years of experience with UGC and social media. This person is more open and has a personality more similar to mine. He has a lot of energy and enthusiasm. Which one would you choose? (or in which characteristics should i focus when hiring a creative strategist.

We’ve spent $10,000 on this UGC ad. Here’s why it works. For context - this is a subscription business and we have a target CPA of $120. This ad has an average CPA of $110. Clear winner. Here’s why it works. ✅ You can’t scroll past the hook. It just speaks to our ICP. If you have a dog - we have something for you. If you have no dog - we have nothing for you. The ad has a 28.83% Thumbstop-Rate which is right around our 30% benchmark so it does its job well. ✅ Building block framework. We build our ads in the so-called “Building Block” framework. This means the ad consists of different parts that are shot separately and can be re-arranged however we want. This allows us the flexibility to create variations with the same content without having to pay content creators to film ads for us. It just makes the process much cheaper & more efficient. We have: - Hook - A second hook - having a hook after the hook can increase the average watch time of your ad - Product Introduction - Unboxing - Benefit 1 - Convenience - Benefit 2 - Pre-portioned meal packs - Benefit 3 - Easy to serve - Positive Review #1 - Positive Review #2 - CTA If we switch the hooks - that’s a new ad variation, created within 15 minutes.

I have seen that there are two different delivery models for an ad creative agency, would love to receive feedback for choosing the best one: https://www.loom.com/share/2927bbab353a4f06b097df6fed9048e1?sid=a2dc1326-8541-45c6-82a9-ba99ca9b1b3a