Happy Friday, team! Let's take a minute to look back at the work you put in this week, because it was some of the most important work we do. This week was all about building habits and rewiring our brains. We got honest about those sticking points that keep us from picking up the phone, and we started knocking them down one by one. Dialing doesn't have to be a battle every single day. When it becomes a habit, it just becomes part of who you are. We also moved into Checkpoint Two of the REAL First Call Workbook: Timeline and Situation. This is where the conversation gets real. When you understand where someone is and when they need to make a move, you can actually help them, and that's what serving looks like. So let's celebrate it. Drop your wins in the comments! 👇 Did you complete Checkpoint Two in the workbook? Did you name a sticking point and push through it to make your dials? Did you have a real conversation, book an appointment, or get more confident uncovering someone's timeline and situation? Big or small, every step counts. Your brain is learning something new, so give yourself credit for every rep. Share your wins below and let's lift each other up heading into the weekend! 🔥

I want to tell you about Jimmie and Adonis. It started with a cold call. Jimmie answered. He was ill, and keeping up his 2 acre property had become more than he could handle. He needed help. But he didn't want to list. He and his neighbors were very close, and he didn't want them to know he was sick. He didn't want them to know he was selling, either. He didn't want to hurt them or worry them. So I didn't push. I stayed in contact. Every couple of weeks, I checked in. And every single time, I asked him what he NEEDED. Then I served. And I kept serving. Then one day, I got a text from Jimmie's phone. But it wasn't Jimmie. It was Adonis, his wife. She told me Jimmie had passed. And before he passed, he told her to use me to sell the home. Let that sink in for a second. This is the goal. Always. This is what brings purpose to your prospecting. You aren't chasing listings. You are building a business by serving the people who need you. I won't pretend this sale was easy. Termites turned up only a few weeks after we went active. We battled with termite bonds. Adonis was facing her first holidays without Jimmie, processing grief, watching her finances dwindle, and more. We faced all of it. Together. And I never would have found her if I hadn't picked up that phone. My only regret? I never met Jimmie face to face. I probably would've loved him too. So when you pick up the phone this week, remember this. The person on the other end might need you long before they're ready to list. Ask what they need. Then serve. 👇 Drop a comment: Who is someone you've been staying in touch with who isn't ready yet? Tell me what they need, and let's figure out how you can serve them.

Happy Monday, REAL agents! Drop your answers in the comments below: 1. Last week's number: How many real conversations did you have? 2. Your win: Big or small, it counts. 3. This week's goal: How many conversations, and which workbook are you working in? 4. Where you're stuck: Tell me one thing. I'll answer here or on our live call. I'll be back Friday to see how you're doing. Let's make it a REAL week.

Happy Friday, team! It’s time to pause, look back at the work you put in, and celebrate what you accomplished this week. This week was all about How to Prepare to Make Calls and dialing in exactly what you’re going to say. We locked in on that FIRST checkpoint on the REAL First Call Workbook to get your foundation rock-solid before you ever hit dial. More than anything, we focused on the core mindset: Serving is NEVER a bother. When you pick up that phone with the genuine intention to add value, solve problems, and guide people through real estate, you aren't intruding on their day—you are SERVING them. That single perspective shift changes everything. Now, it’s time to stack those wins. Drop your wins from this week in the comments below! 👇 - Did you complete that first workbook checkpoint? - Did you push past the phone hesitation and make your dials? - Did you lock in a real conversation, book an appointment, or simply master what you're going to say? Big or small, every single step forward counts. Tell me where you won this week and let's hype each other up heading into the weekend! 🔥

Can we be honest for a second? Most of us don’t struggle to ask for the business because we don’t know what to say. We struggle because somewhere in our heads, we believe we’re bothering people. Here’s the truth: when you offer a valuable service, you ARE helping them. That shift from “I’m bothering them” to “I’m here to help” changes everything about how you show up. Here are 3 ways to get past that mental barrier: 1️⃣ Remember you’re not trying to work with EVERYONE. You’re looking for the ones who NEED you. Rejection feels like danger to your brain, triggering fight, flight, or freeze. Talk to it! Remind yourself you’re only looking for the folks who need your help. That’s how your brain puts down its fists. 2️⃣ Embrace the growing process. When I first started cold calling, I wouldn’t even let my husband stay in the room when I talked to clients. I’d refuse calls in the car because I didn’t want him hearing me! I was THAT insecure. But after a few months of PRACTICE, I got over it. A year later, I was making LIVE cold calls on stage in front of a room full of agents. I survived—and THRIVED! 3️⃣ Practice before you call (but don’t practice forever). Running through questions forms neural pathways so your responses become natural and automatic. Take 10 to 15 minutes to run through a couple of scripts before lead gen so they’re preloaded in your brain. Then jump in! Go practice. Set a timer. And get out there and make those calls, y'all!