@Devin Butler Hey Devin, hope you’re doing well! I don’t really rotate through a set of subject lines or angles. I take a more dynamic approach based on intent, competitor data, geographical data, etc. One creative way I’ve grabbed attention is by using AI to get the name of the closest 5-star restaurant to a lead’s physical location and dropping it into the subject line. It’s a total pattern interrupt and something they instantly recognize. I’ve also used AI to scrape prospects’ websites, pull a product or service they offer, and insert it into the subject line. I always keep subject lines fully lowercase and under 3–4 words. The angles I use are completely dependent on the offer and the target audience. I’ve tested all the templates in the past, but at the end of the day, it really comes down to how well you can communicate “why you, why now.” So I change up the copy and offer for every market and focus on what speaks to them. Also, i’m thinking about filming and posting a few Loom vids to help folks in the community dial in their business email game 😁

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