I have a lead I'd like to connect with on LinkedIn, but I'm stuck on the opening message. - If I introduce myself and my work directly, it reads as a pitch. - If I go too casual ("Hey, how's it going?"), it doesn't lead anywhere and often gets ignored. I'm looking for that middle ground — a message that feels genuine, opens a real conversation, and doesn't scream "sales" in the first line. How do you all approach the first DM to a lead? Would love to hear what's actually worked for you — especially for service-based businesses where the offer isn't a quick sell.

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