SUBniching is the key to bigger response rates in cold outreach. Earlier this year, we tested Home Services. Huge niche. LOTS of SUB niches. We narrowed down on Windows & Doors. Sent about 20 bottles… all to firms doing between £5m - £50m. 5 replied - giving us a 25% response rate (all CEOs & Sales Directors) We ended up switching to the Adventure Park niche and paused the campaigns… But I think we coulda landed a bunch of juicy clients in this space. Why am I telling ya this? Well, the letter we wrote was pretty nifty, specific to W&D folks - hitting on their pain points and pitching our solutions that solve them It worked off a simple structure that can easily be templated… reworked for any niche you’re targeting. If you want a copy of this letter… Comment “LETTER” we’ll shoot it over to ya so you can MODEL it. (Keyword: Model lol, please don’t swipe word for word) Dan

Yo yo!! I had so much fun on today’s webby… especially when I hit play on the real life “coffee date” close… The poor Scottish guy was putty in my hands. Mwa ha ha!!! (spoiler alert its towards the end) Please enjoy the replay. I have never seen a better “whale” harpooning marketing method. If you are gonna commit and go hard at this? These are the numbers you want to aim for: - $50 per send - 75% contact rate - 1 in 3 book in - $150 per coffee date - $300-$600 per CLOSED CLIENT - $750 “Skin in game” fee How do I know it’s possible? Been doing it the last 8 weeks myself, and it’s CRUSHIN’ Links mentioned: Sales Wingman https://app.saleswingman.ai/free-lite B2B Leads Lumpy Mail training: https://www.skool.com/b2b-gifts/classroom/2cfd380d?md=c62a7d573e2a4852863185b7252232db (includes resources) Out of interest, who is headed to the High Level event in Dallas 26th - 30th this year? I am thinking about putting together a little B2B Leads Lab client getting shindig on a few days beforehand Lemme know below Here for ya! -D

Yo Yo! Good to have you here, caffeine seeker!! This group isn't for procrastinators. We are here to COOK UP some deals. You will get all the leads you need, get on coffee dates and close deals - no matter what your offer is... I don't want you to miss out. Here is how this group is going to work, please make sure you read through each point below carefully. This is stuff you can start taking action on TODAY... To start landing your first whale client. Don't sleep on it ;) 1. "B2B Leads Lab" Training is inside the classroom here - this is our bread and butter - start here, it is by far and away the best client getting strategy I have ever used. 2. The ‘money bags’ training is what we use for "secondary" follow up. I forked out $15K and sent it to the direct mail OG Luke Jaten for this genius strategy, and I jumped on calls with him and recorded them. The private training and resources are hosted here - please dive in. The training is golden - but dont go through this until you have sent at least 50 bottles, you wont need to send until then 2. Direct mail success is dependent on, in order of importance, the mailing list (40%), the offer (40%) and the copy (20%). Both sets of training takes you step by step through each of these 3 elements and gives you everything you need to start mailing as soon as your bank bags arrive. A few posts that make for useful studying: 🪩 The Truth About Client Acquisition 🚀 The '4 Hour' Dream 100 Shortcut 🥃 Another Client Closed From Whisky/Wine Direct Mail Good luck,