Hi! I'm Niky, I've been in leadership for over 18 years, still in a senior leadership job with 2 young kids, building my business in the gaps and I'm thinking about coming back to YouTube after a 5-month break. Quick backstory: I posted consistently for months then increased my volume to two long form videos a week for just over 8 months. Tons of videos...I gave it everything and I ended up with about 400 subscribers. I finally got the message that something wasn't working. 😂 My reflection is that my content was too broad and too focused on general leadership AND because I was still in my 9-to-5 senior leadership job, I was too worried about what others would think if they stumbled across it.... Since then I have rebuilt my business around helping people who are still in their 9-to-5 build a business using the skills and experience they already have and sharing the tools and resources that I use to make this possible. I've also signed a conflict of interest declaration with my employer so I don't have to panic about being 'seen' (honestly no one cares anyway 😂). So I've pivoted. New direction, much clearer audience, and this time I think I'm going in with one video a week instead of two because I'm still working full time and have a young family and two-a-week nearly broke me. 😅 I want to do this smarter this time rather than just harder. For anyone who has successfully pivoted their channel topic or come back after a break, what would you do differently knowing what you know now? Happy to be here and looking for wisdom from people who have figured more of this out than I have! 😊

Someone I didn’t speak to in a networking meeting has just emailed me to ask if I’d speak to his group about “promoting their business” on the back of my videos, “I like your style” he said. He wants me to speak to a group of … accountants.