@Scott Pope welcome Scott!

If your goal is to book more sales calls through YouTube, short form content will not generate inbound leads (unless you sell courses). People who have $3k, $5k or $10k to invest into something don't buy from someone off of short-form content it's always long-form videos. That's why webinars are so effective when you are selling a high-ticket service (anything above $2k - $3k). But don't get me wrong, use short-form content but don't expect it to bring you any qualified inbound leads. Instead, think of it this way: short-form content will generate you attention - long-form content will convert that attention into $$$. My content strategy is: 5-10 shorts per week + 2 long-form per week If you commit to this for 6-12 months you are golden, I recently signed a client for my $3k offer and he literally told me that he only bought from me because of my content Hit me up if you want me to walk you through my content creation process