Hey Syndicate Family, I hope you are all having a great week! As we head into Valentines weekend, let's shake up our Visibility Boost this week and highlight a Spouse, Business Partner, Pet, Child or some other love in your life, (I'm seriously thinking of posting me and my coffee cup 😆). Share below a pic of someone important in your life and/or business. Let us know how they keep you motivated. Then let's talk about caring in OUR community and finish it off with, "I would LOVE if someone in the Syndicate could refer a ________, suggest a __________, or maybe give me some advice on _________." Let's literally share the love this week friends.....Scott

Happy Tuesday Syndicate Family, Let's welcome to the group our newest member all the way from Serbia, @Darko Živkov Popov Give him a warm welcome and Darko, take a minute to go to our "Introductions" tab and let us know a little about yourself and how we can help each other grow. For today's 'Tools to Grow,' I want to talk a little bit about podcasting. It came up in our ALL Member Coffee Chat yesterday, and since it's in my wheelhouse, I thought I would post about it today. As an lgbtq podcaster for over 10 years now, I have seen the benefits of both sides of the microphone, from the podcaster's perspective and the guest's. Podcasting isn’t just “content.” It’s a visibility accelerator, a trust builder, and a relationship magnet, especially for LGBTQ+ entrepreneurs, creatives, and service providers. Here’s why both hosting and guesting on podcasts are powerful tools to grow your business or service: The Power of Being a Podcast Guest When you’re a guest, you borrow trust instantly. You’re stepping into an audience that’s already warmed up. Why it works: - You position yourself as an expert without pitching - You reach new, aligned audiences fast - You build credibility through conversation, not ads - You create reusable content (clips, quotes, reels) - You form real relationships with hosts and communities It's really a low lift, high visibility, and big authority energy to bring to your business or service. The Advantage of Hosting Your Own Podcast When you host, you control the narrative, and the ecosystem around your brand. Why it works: - You become the connector in your industry - Your brand grows through consistency and familiarity - Every episode builds long-term trust and discoverability - Guests often turn into collaborators, clients, or referrals - Your podcast becomes a lead generator, not just a show When you actually host your own podcast, you’re not chasing visibility, you’re creating it. By the way, the real growth happens when you do both: