Imagine hiring a swimming instructor whose only experience is yelling "KICK YOUR LEGS!" at the TV during the Olympics. No thank you. I'll take my chances with the sharks. 🦈 But that's exactly what some business owners are doing when they claim to be experts at something they've NEVER actually done. Let me tell you about the marketing manager I almost hired years ago. I was looking for someone to handle my social media, grow my email list, and help me get more sales. I found a woman who looked AMAZING on paper. Professional website. Fancy descriptions. Big promises about being the BEST marketing manager around. I was ready to hand over my credit card, but then I did a little snooping. I checked her Facebook account. Fewer than 100 followers. Instagram? Same thing. OK, maybe she was amazing at getting results for other people? NOPE. Not a single client testimonial on her website. No success stories. No examples of what she'd accomplished for herself OR anyone else. Just a whole lot of "I'm the best!" without a single receipt. I didn't hire her. ❌ And that experience taught me something I've never forgotten. You can't just SAY you're an expert. You have to SHOW people why they should believe you. Now, before you start panicking because you haven't reached your first $10K month, hear me out. I'm NOT saying you need to be a millionaire before you can teach someone how to make money. I'm saying you need to WALK YOUR TALK. And if you haven't gotten the results you're teaching yet? BECOME YOUR OWN GUINEA PIG! 🐹 Test your strategies. 🐹 Document what happens. 🐹 Share your wins AND your spectacular failures. 🐹 Say, "I'm trying something new, and you're coming along for the ride!" Being a guinea pig is how you build trust without pretending to be someone you're not. In fact, I've been guinea-pigging my own Goodbye 9-to-5 Mastermind for more than 12 YEARS!