Hi, I’m Nevins, also known online as North Bali Lights. I started my career in the nightlife scene as a photographer, then moved into videography, content creation, and eventually social media management across different parties and events. Recently, I started my journey as a DJ, and now I’m also stepping into the world of promoting. Last Thursday, I sold my very first table. And honestly, it felt good. Not just because of the financial side, but because I finally understood something I had only seen from the outside: “Oh… so this is how my promoter friends feel when they sell a table.” It’s natural to see other promoters as competitors, especially when everyone is fighting for the same crowd. But once you become a DJ, an event organizer, or actually start working behind the scenes, you realize just how vital and important promoters really are. And this is where I think the industry sometimes gets it wrong. If you’re an event organizer and you demand exclusivity from your promoters, you can actually end up limiting the business instead of growing it. Because one of the easiest ways to bring clients into nightlife is from one party to another. A client might come to your party tonight, another party tomorrow, or even another party later that same night for an afterparty. That’s not necessarily competition. That can be a symbiotic relationship where everyone grows together. Think of a promoter like a store with multiple products. A promoter can present different parties, different venues, different DJs, different vibes, different prices, different gimmicks, dancers, and experiences. But ultimately, the client chooses what they want. Yes, we can recommend something. But we should be confident enough to recommend a party that actually fits what the client is looking for — whether that’s the music genre, the crowd, the atmosphere, the budget, or the type of experience they want. And even if two parties happen on the same night, there’s nothing wrong with being honest.