Hi all, so my new shop is live. I have signed up to eRanks basic plan to help with my SEO but not sure if I am getting my head around it. Every keyword that I am researching and also keywords from similar successful Etsy shops indicate that they are hardly getting any searches. On the flip side of that other related keywords that are getting 1000's of searches are just too competitive. Can someone help me make sense of this please? TIA