Most of the time, you may have noticed that people see your ads, but they don’t click on them.
Now the question is — why does this happen? 🤔 In my last post, I talked about the 3 Main Pillars of a Funnel: ✅ Pre-framing ✅ No-Brainer Offer ✅ Messaging And today, we’re going to talk about the first one — Pre-framing. What is Pre-framing? Pre-framing is a concept that helps you make your messaging congruent by shifting your audience’s old beliefs into new ones. In simple words — it’s about changing how they think before you present your offer. Because if you don’t shift their belief, they’ll be full of doubts and resistance. Your job is to show them a new perspective — help them understand how things will actually work and why it works for others like them. Let’s take a real-life example 👇 Suppose you have to go to a party with your friends, but you’re married. In that case, you’ll need approval from your wife — and you already know the chances are low 😅 Now imagine you go straight to her and say: “Hey, I’m going to a party and I’ll be back by 12 or maybe 2 AM.” She’ll most likely say, “No.” But what if you approach it differently? You sit with her, talk for a while, appreciate her, make her feel special — maybe buy her a dress she loves or order her favorite food. Once she’s in a good mood and feeling happy, you softly say: “Hey, my friends are having a small party tonight… should I go?” This time, she’s far more likely to say “Yes.” That’s what Pre-framing does — it creates the situation that makes your audience want to say yes. You’re shifting their mindset from skepticism to belief, by helping them realize that this works — and it can work for them too. Where to use Pre-framing? You can use Pre-framing throughout your funnel — especially in your ad creatives and landing page. Your creative is where pre-framing matters the most. When you make people feel understood and seen, they naturally feel drawn to click and learn more. So now, you probably got the answer to the question I asked at the start of this post 😉 This is Navv, signing off. 🚀