WEEKLY RHYTHM (3 POSTS A WEEK) because it wakes up the algorithm to show the potential audience what you offer. You don’t need more than this. There are different kinds of posts, you know, we could use a short reel on Instagram, text based ones on social media and your own websites, longer form videos on YouTube, LinkedIn for more professional style ones. It's going to depend on what you are marketing. I'm sharing the ideas that I've used as a writer, teacher, artist...and yes, this world is constantly changing and the sands shift under my feet. My advice or suggestion is this, pick a platform. Just one. Don't overwhelm yourself. Use one prompt, no context dump as such but a thought out question or excerpt or clip of what you are offering. That’s all. No call to action, no offer, no explanation, just get yourself noticed with this one type of post. Then we'll mix it up with other kinds, adding hashtags and keywords. We'll get to that later this week. Seth Godin writes, "Consistency is the secret. Consistency of showing up, consistency of your message, consistency of your tone. The public has an instinct for authenticity." So be yourself. Share your passions.

Considering how you wanted ideas for marketing, I'll start posting some for the rest of the month and if needed, longer. They are all short and sweet, things you can do, think about and act upon. I put them all together in a course in the Classroom and will use some of that list but I'll also do more current research and share suggestions with you here. They might seem simplistic and obvious but have you done them yet? I'll try to find the research to back them up too. If you are the Type A personality, here is a list to play with. For the B- folks like me, pick one idea and act when so inspired. Well, recent content analyses show that the massive industry shift from traditional long-form content to short-form content is a direct response to declining user attention spans in the digital age (Towpek, 2026). Short form attracts the attention of the algorithm and if a wide audience watches and interacts, it then shares to an even wider audience. Shorts also feed the dopamine addiction of smart phones and if engaging enough sends the audience to look for more from you, on or off YT. So, first challenge is as followed. Post your thoughts and results below. - Record a short reel on your topic of expertise and post to YouTube and Instagram (or one other place but keep it easy for yourself). Watch that the title captures the content and niche. Be concise and under 2 minutes to reach more people. Check your hashtags.

Do you think (new) members would be more likely to ask questions, share ideas if they paid to join?

Assignment #7 is to take a Creative Wander: Go somewhere that feels like a crossroads — a bus station, a bookshop, a café, a park bench by a trailhead. Observe transitions. Write about where you’re coming from and where you feel pulled next. Comment below as to how this exercise was for you. Thanks!

Thanks for joining us here Violette! If you can give a little introduction as to what you're writing or creating, where you are and anything else, websites, links etc, to get to know you better, please do! Have a look around, ask questions of us, and we're here to help.