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Owned by Natalia

Helping indie game devs understand their players, improve their games and find the people who will love them.

5 contributions to Indie Game Marketing + Testing
Choosing an idea
I am having trouble choosing between a couple of ideas I have had for a while. How did you guys figure out what to make?
0 likes • 7d
It is a really good question and will be covered in some of the course content that will be coming out shortly.
1 like • 4d
@Alistair Baldwin this is actually a great strategy and something we will cover in the course
Play Testing Information
Once we get enough numbers in the community, we will start some play testing groups for those who are at that stage. I have created a template that testers will work through and submit to the dev. You will need to participate if you want to have your game tested. If not, there is no obligation to be involved. If you are at testing stage, or getting close, please let me know. Those who have been in the community the longest will have first opportunity to have their game tested. I will post the template shortly, be good to get feedback about it if you have a minute. I don't want it to be too much work for the testers but equally it needs to be useful so I am aiming for a middle ground and I would love to know if I have managed that and if not what you guys would add or remove. Thanks!
Play Testing Information
2 likes • 4d
@Alistair Baldwin Perfect! Yeah that will be fine, I am going to upload some information about google play and apple store testing very soon and we can go over the details
Social media
Just wondering if anyone has tried social media posts to promote their game? We don’t have a game yet but we have an idea and wondering if it it worth trying to do any social media marketing before we even have a game?
2 likes • 24d
It is always a good idea to build an audience throughout your game development journey. Most people start quite late so it is great to hear you are thinking of starting. The fact that you don't have an idea yet may actually work in your favour. Use it as a tool to actually research what the market wants. So for example, you could start by talking about games you love, what you love about them, what you wish they did or didn't do. Then open it up. Ask what your audience loves and what they wished there was more or less of. I presume you at least have an idea of genre or style of game. Start there and perhaps you will get some inspiration from your audience. I would find one platform and focus on that to start with. If it is a platform you are familiar with and you go to consume content about things you like, that is probably the best one to start with as your audience are most likely there too.
Some information about the course content
Hey everyone. I am in the process of finalising the course outline and the first few sections will be coming out shortly. I wanted to just give you the overview so you can get a feel for what is coming and let me know what most interests you and if there is anything not covered here that would like to understand. Once the main topics are covered I will be looking at covering more niche things like Steam page teardowns and social media content ideas and so on. So far what I have outlined is 10 mini courses as follows: 1. Validate Your Idea 2. Build Your Brand 3. Fund Your Game 4. Build an Audience 5. Get Feedback & Act On It 6. Run a Kickstarter 7. Pre-Launch 8. Launch 9. Paid Marketing 10. Post-Launch & Retention 🧭 HOW IT WORKS You don't need to start at 1 and work your way through. Everyone is at different stages and some areas will be more relevant than others. • Still working on your idea? Start with Validate Your Idea. • Building your game? Jump into Brand, Funding, Audience or Feedback. • About to launch? Head to Pre-Launch. • Already launched? Go straight to Post-Launch & Retention. Each course will tell you what you need handy or already worked out to complete. It would be great to know where everyone is currently at so please let me know in the comments.
Some information about the course content
Hello and welcome
Hey and thanks so much for joining. I am about to post some information about the upcoming courses. In the meantime I just wanted to say hi and ask if you guys could introduce yourselves as you join and let us all know what you are working on and something you are good at. I know you are all good at something so tell me what it is! I am good at connections. Connecting people, connecting the dots on something, connecting an idea to a solution, that kind of thing. Also if you have pets and/or a favourite travel destination please feel free to add that too! I have 2 cats and a dog and I love Ireland and Vietnam.
Hello and welcome
1-5 of 5
Natalia Bye
3
37 points to level up
@natalia-bye-9528
I am a solo dev, fairly new to the game (pardon the pun). My background is in business development and digital marketing. I can help you get players.

Active 4d ago
Joined Sep 1, 2026