Most new dispatchers think the business starts when you book a load. It doesn’t. It starts with PREPARATION. If you don’t have these things ready, you’re already behind: ✅ Carrier packet completed and organized ✅ MC & DOT verified ✅ Insurance on file ✅ Equipment details written down (length, weight capacity, straps, tarps, etc.) ✅ Target lanes written down ✅ Minimum rate per mile goal set If you don’t know: – What your carrier needs per mile – What lanes you’re targeting – What equipment limitations you have You’re just guessing on the load board. And guessing costs money. 🔥 Assignment For Today: Drop below: 1. What equipment are you dispatching? 2. What city/state are they based in? 3. What is their MINIMUM rate per mile goal? If you don’t know #3 yet — say “Need help calculating.” We’re building this the right way from the foundation up. No rushing. No guessing. No fake motion. We’re learning to move strategically. — Chris Blue Border Dispatching 🚛