Hey folks – I don’t check in here enough (need to get better at that), but I wanted to share a few nuggets that have helped me grow two businesses: - A non-profit agency doing ~$1.5M/year - A for-profit SaaS generating ~$350K topline and $150K–$200K profit/year The reason I’m sharing this is because in talking with a lot of agency and SaaS founders, I’ve noticed a common theme: churn is brutal, and most people seem to just accept it. The go-to solution is: “let’s just sell more.” But that’s a vicious cycle. Replace the clients who leave, rinse and repeat. In our case, we experienced the opposite. We’ve only recently started building a sales motion, but we were able to grow almost entirely by just not losing clients on the back end. Here’s the wild part: Statistical models put our client lifetime at 7+ years on average. Our churn is under 5% annually. And we grew with virtually no outbound sales. These strategies aren’t revolutionary, but they’ve made all the difference for us. If you’re in the weeds trying to stop the client drain, I hope some of these help. Here are 7 simple yet effective retention strategies that I have seen make the biggest difference in my businesses. Feel free to steal them. 1. Monthly Check-ins (Done Right) This one took us years to dial in - and it’s one of the most powerful retention levers we’ve found so I'll elaborate on it the most. It started simple: we told clients, “Hey, we’re here when you need us. Just book a call anytime.” Seemed reasonable… until I lost a client that way. That’s when I realized: quiet doesn’t mean happy. If you’re not proactively uncovering issues - whether related to your service or just something internal they’re struggling with - you’re flying blind. And when a client becomes unhealthy (even for reasons outside your control), they’re at risk of canceling. Their problem becomes your problem. So we shifted. We began reaching out monthly, inviting them to meet. The uptake? Low. Most didn’t book.

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