May peace be upon you too! SubhanAllah, when you look at what is going on around the world this moment. May Allah swt protect our Ummah and grant us all ease. Ameen. Madinah? amazing! 🤩 when you get the calling you have to go. Alhumdhulillah.

@Idman H - it has certainly has! Alhumdhulillah.

Market Research: Summary analysis Succession Planning 1: Validated Through Forums I analysed discussions across multiple Islamic forums/Mumsnet/ Reddit/ UK - Personal Finance & Legal forums The research confirmed that the primary pain isn’t technical - it’s emotional and social. People aren’t searching for a form; they’re searching for a way to protect their family whilst avoiding conflict. The consistent friction points across all platforms were: - Caregiver disputes: When one family member provided years of care, should they receive more? - Distant relative claims: Family members appearing after death, asserting rights over the immediate family - Faith compliance anxiety: People wanting to follow Islamic principles but not knowing if their protective decisions are religiously justified The Key Discovery: A recurring theme was the “justification gap”. People are paralysed not because they don’t know what they want, but because they fear their protective decisions will be questioned or challenged by others. They desperately want a way to explain and justify their decisions whilst they’re still alive. 2: My Market Isn’t Big Enough, But There’s an Adjacent Market My initial target market felt constrained when looking purely at succession planning as a direct consumer service. However, my research revealed a substantial adjacent market in professional services. The pivot: Rather than serving consumers directly, there’s a larger opportunity in enabling professionals who already have client relationships but lack specialist expertise in this area. This transforms the model from one-off consumer transactions to ongoing B2B partnerships with recurring revenue potential. 3: Refined Proposition and Competitive Advantages Given my findings, I refined my succession planning proposition to move beyond static document generation toward a professionally-enabled platform. I found that no competitors can compete with us on two specific advantages that directly address the pain points discovered in my research. These advantages solve problems that currently exist across the entire professional services industry, not just in succession planning.

@Muhammad Malik Challenge accepted! 😂