There is a concept called Dream Hundred. It means that instead of trying to reach everyone you focus on a small group of people who already have the audience you want. These are creators brand owners newsletter writers podcast hosts or community leaders who speak directly to your ideal customers. The idea is simple. You make a list of one hundred people who have your audience. Then you build real relationships with them. You engage with their content. You add value. You support their work. Over time you look for opportunities to collaborate promote or present your product or service in front of their audience. example. You build AI systems that automate lead follow up for agencies. Your Dream Hundred could include agency coaches and marketing educators. Instead of cold messaging random agencies you build relationships with these coaches. After consistent engagement one invites you to teach a session on automated client onboarding using AI. You present the system. Their audience sees the value. Leads come directly from a trusted source.

what works best for you when it comes to getting leads for your business?

What’s your biggest struggle right now when it comes to getting consistent leads?

Hi, ya’ll. Thought I’d give this a go. Business owner since 1973 (multiple businesses) and owner/operator/chief technician at The Digital Docs in Marblehead, Massachusetts.

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