Hey team, after a lot of procrastination, I finally created my offer 🙂 I’d done this exercise last year, but revisiting it made one thing clear… it wasn’t great. This time, I rebuilt the offer with help from ChatGPT, and it surfaced a lot of ideas I genuinely hadn’t considered before. I’ve fully shifted my ICP to Architects running their own studios. They’re the easiest for me to work with and the people I actually enjoy doing business with. Builders are now my secondary ICP, which I’ll mainly target through messaging and content. Overall, it feels like I’ve hit a sweet spot. The offer is about 90% complete, and the rest will come from testing it. Right now, I’m revising my LinkedIn profile to match this ICP, then defining content pillars and getting started with posting. I haven’t built my outreach list yet, but that comes after the profile and content foundation are in place. After way too many weeks, it finally feels like things are clicking again 🚀 Looking forward to catching you all tonight (for me)!