Sent a 3-minute Loom video. Client watched it 4 times. Signed contract without ever talking to me. Here is the video strategy that closes deals while you sleep. THE SITUATION: Prospect from Facebook group. Busy restaurant owner. "I don't have time for calls this month." Old me: Would have followed up in a month and lost momentum. New me: "No problem. Let me send you a quick video showing how this would work for your situation." THE VIDEO I SENT: Total length: 3 minutes 12 seconds MINUTE 0-1: The hook "Hey [Name], I know you are slammed so I made this quick video instead of taking your time on a call. You mentioned spending 6 hours weekly on vendor invoices. Let me show you exactly how to get that time back." MINUTE 1-2: The demo Shared my screen Uploaded a sample restaurant invoice Showed data extracting automatically Showed it flowing into a spreadsheet "This takes 90 seconds instead of 15 minutes per invoice" MINUTE 2-3: The next steps "For your volume of 40 invoices monthly, setup would be $1,400 and monthly maintenance is $120. That pays for itself in the first month. If this looks interesting, here is my calendar link to lock in 15 minutes. Or just reply to this email and we can get started." THE RESPONSE: Him: "Watched your video 4 times. This is exactly what I need. Let's do it." No call scheduled. Signed contract via email. WHY VIDEO WORKS: Prospects watch on their schedule They can replay confusing parts Your personality comes through Demonstrates competence visually Feels more personal than text They can share with partners easily THE VIDEO STRUCTURE: HOOK (30 seconds): Reference their specific pain DEMO (90 seconds): Show solution with their industry example CLOSE (60 seconds): State price and clear next step Total: Under 4 minutes. Respect their time. THE TOOLS I USE: Loom (free for videos under 5 minutes) Screen recording shows the automation Face bubble in corner adds personality Thumbnail customization for professional look